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Lead pages and profiling

Property landing pages that qualify the buyer for you

A dedicated page for every release, built from your renders, with a multi-step form that captures what your sales team needs to know before the first call.

Dining room render from an Adelaide apartment tower

Why not send ads to the project website?

The project site is built to impress. A lead page is built to convert paid traffic: one offer, one form, nothing to wander off to. Neometro's 97 Alma Road registration page converted about 10% of visitors against a 2% to 5% generic benchmark.

The two-step form

Step oneName, email, phone, postcode, against the brochure or floorplans.
Step two (optional)Buyer type, timeframe, bedrooms, budget band, broker status, display intent.
Step threeA booking page that opens the agent's calendar.

Optional profiling still gets answered

Because step two is optional, nobody is lost by asking. And most buyers answer: Loam House held a 66% profile rate across 2,398 leads, The Cullinan averaged 76%, and Selene Residences climbed to 80%.

Proof

97 Alma Road, St Kilda East, apartments and townhouses
Neometro · St Kilda East 97 Alma Road ~$48Cost per lead~10%Landing page conversion Read the case study →
Loam House, Sandringham, off-the-plan apartments
Auyin Property Developments · Sandringham Loam House 2,398Sales qualified leads66%Profile rate Read the case study →
Selene Residences, Wayville, boutique apartments
Ginos Group · Wayville Selene Residences 232Buyer leads$38Average cost per lead Read the case study →

Questions

Do we need our own domain for each release?
We recommend it. A dedicated lead domain keeps tracking clean and the page focused. It can sit alongside your main project site.

Related services

See what this would look like for your release

Tell us the stock, price points and timeline. We will show you the cost per lead our comparable releases achieved.

Book a strategy call

Tell us about your release

Book a no-obligation strategy call. We will look at your stock, price points and timeline and show you what we would build, with the cost per lead our comparable releases have achieved.

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