What is a good cost per lead for property?

Across our published releases it has ranged from $10.28 (The Cullinan, from $1.363M) to about $80 (ADA Toorak, from $2.495M). Price point and buyer pool size drive it. Read our cost per lead benchmarks.

No. Every lead is generated for your project, from your ad accounts, and belongs to you.

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Property lead generation

Property lead generation that profiles every buyer before your agent calls

Buyer leads with their budget band, timeframe, bedroom preference and broker readiness attached, delivered into your CRM as they arrive.

Townhome streetscape render from a Port Melbourne release

A profiled lead is worth fifty form fills

One buyer in the right budget band with a confirmed timeframe is worth more to a sales team than fifty unprofiled enquiries. That is the difference between advertising and a buyer pipeline.

On ID Land's Port Lane, 60% of 546 leads profiled themselves as sales qualified and 84 confirmed they had already spoken to a broker or bank. Every lead reached the agent with the discovery call already done.

What every lead arrives with

Contact detailsName, email, phone and postcode.

Buyer typeOwner-occupier, downsizer, investor or first home buyer.

Budget band and timeframeSo the agent calls the right buyers first.

Bedrooms and display intentMatched to the stock you actually have.

Broker readinessOne of the strongest buying signals a form can capture.

SourceChannel, campaign and creative, so budget follows what works.

Judged on quality, not cost per lead

We read cost per lead next to profile rate, display bookings and broker readiness. On Ralph Alexandria, about 50 creative refresh cycles were judged on VIP inspection booking rate rather than cheapest lead, and 106 VIP inspections followed. See how we measure property enquiries.

Proof

Port Lane, Port Melbourne, premium townhomes

ID Land · Port Melbourne Port Lane 546Buyer leads in 5 months60%Sales qualified rate Read the case study →

Ralph Alexandria, Alexandria, completed apartments

Lateral Estate · Alexandria Ralph Alexandria 498Sales qualified leads106VIP inspections booked Read the case study →

Selene Residences, Wayville, boutique apartments

Ginos Group · Wayville Selene Residences 232Buyer leads$38Average cost per lead Read the case study →

Questions

What is a good cost per lead for property?: Across our published releases it has ranged from $10.28 (The Cullinan, from $1.363M) to about $80 (ADA Toorak, from $2.495M). Price point and buyer pool size drive it. Read our cost per lead benchmarks.
Do you sell leads?: No. Every lead is generated for your project, from your ad accounts, and belongs to you.

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See what this would look like for your release

Tell us the stock, price points and timeline. We will show you the cost per lead our comparable releases achieved.

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