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Facebook ads for developers
Facebook and Instagram ads for property developers
Meta is where off-the-plan demand gets created. We build audiences on income and location, test creative on a schedule, and feed confirmed buyers back so the algorithm finds more of them.
Audiences built on capacity, not curiosity
Broad property interest targeting fills the funnel with browsers. We build audiences on income and location signals matched to the catchment the project sits in, then layer buyer intent on top. For ADA Toorak, priced from $2.495M, that produced 411 qualified enquiries at about $80 each on Meta alone.
One audience per ad set, so the reporting means something
Broad, interest and lookalike audiences each run in their own ad set. Spend then reallocates to the cohort producing the highest profile rate, and the report answers which audience, creative and budget band performed, not just the average.
Creative testing on a schedule
Instant forms or a landing page?
Instant forms produce cheap leads. A dedicated landing page with a profile step produces buyers. Our releases run Meta traffic to a lead page built from the developer's renders, which is how Port Lane converted 7.5% of visitors and The Cullinan 7.42%.
Proof
Questions
- What click-through rate should property ads get on Meta?
- Category benchmarks sit around 0.8% to 1.2%. Our releases have run from 1.17% (Early 3191) to 3.3% (Sycamore Place).
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See what this would look like for your release
Tell us the stock, price points and timeline. We will show you the cost per lead our comparable releases achieved.
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