ADA Toorak: 411 qualified buyer enquiries at about $80 each, Meta only

411Qualified enquiries

~$80Cost per enquiry

2.9%Click-through rate

DeveloperBuxton Projects

LocationToorak

ProductPrestige residences

PriceFrom $2.495M

ChannelsMeta

The challenge

A $2.495M plus residence sells to a narrow audience of affluent owner-occupiers and downsizers. Most paid social traffic at that price is curiosity, not capacity, and there was no search demand to lean on.

What we did

High-intent audiences built on income and location across Toorak and the inner-east wealth corridors
Full funnel from prospecting to retargeting of engaged visitors
Creative split-tested across static, video and carousel, with winners scaled
A focused, mobile-first landing page for buyers arriving from social

The outcome

411 qualified enquiries at about $80 each from about $32,800 of spend, 638,000 impressions and 18,600 clicks at a 2.9% click-through rate, around 3x the Meta baseline. A single sale repays the campaign many times over.