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Auyin Property Developments ยท Sandringham
Penthouse Collection: $7.3M in attributed sales at a 240x return on ad spend
The challenge
Selling $2M plus completed penthouses is not a volume game. The buyer pool for a Sandringham penthouse at any moment is small, local and easy to miss with broad targeting. Five hundred enquiries from the $700K band waste the sales team's week. Twenty profiled enquiries from the $1.5M plus band sell penthouses.
What we did
- Multi-step lead page that profiled budget, bedrooms and timeframe, so only buyers at or above the sale price reached the sales team
- Move-in-ready positioning above the fold, the main edge over off-the-plan competitors
- Google search segmented by price band, plus brand defence on every Auyin, Pavilion Green and Sea & Sky variant
- Meta audiences reallocated toward the cohort producing $1.5M plus profiled leads, not the lowest cost per lead
- Every confirmed sale pushed back into Google and Meta so the algorithms optimise to real sales
The outcome
Across 13 months the campaign delivered 3 attributed sales worth $7,300,000 against $30,581 of ad spend: a 240x return measured on contract values, not modelled ones. One $1.95M sale in January 2026 repaid the entire campaign 60 times on its own.
The lead page
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