Is Google Ads worth it for a single release?

Brand defence almost always is, because it is cheap and protects demand your other marketing created. The generic intent layer is sized to the search volume your suburb and product actually get.

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Google Ads for developers

Google Ads for property developers: capture the buyers already looking

Search is the cheapest, highest-intent demand a release will ever get. We protect your project name, capture suburb and off-the-plan searches, and bid toward the buyers who profile in your price band.

Terrace render from a South Yarra luxury residence

Brand defence comes first

Buyers who see your Facebook ad often search the project by name. If you are not bidding on it, a competing project or a portal will. Every one of our releases runs brand defence across the project, developer and address variants.

Then the intent layer

Project and addressThe most serious searches, held to the highest-intent queries.

Suburb and productSandringham townhouses, Alexandria apartments, Port Melbourne new development.

Off-the-plan and comparisonBuyers comparing projects in the same catchment.

NegativesRentals, property management and agent searches filtered out.

Google and Meta together

Search captures active demand. Meta creates it. Neither covers both. On Neometro's 97 Alma Road the two channels together delivered about $48 per lead at a 10% conversion rate, the most efficient of the three Neometro releases.

Proof

97 Alma Road, St Kilda East, apartments and townhouses

Neometro · St Kilda East 97 Alma Road ~$48Cost per lead~10%Landing page conversion Read the case study →

49 Walsh Street, South Yarra, ultra-luxury residences

Neometro · South Yarra 49 Walsh Street ~$63Cost per enquiry7.5%Landing page conversion Read the case study →

Penthouse Collection, Sandringham, completed penthouses

Auyin Property Developments · Sandringham Penthouse Collection $7.3MAttributed sales240xReturn on ad spend Read the case study →

Questions

Is Google Ads worth it for a single release?: Brand defence almost always is, because it is cheap and protects demand your other marketing created. The generic intent layer is sized to the search volume your suburb and product actually get.

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See what this would look like for your release

Tell us the stock, price points and timeline. We will show you the cost per lead our comparable releases achieved.

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