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Neometro ยท St Kilda East
97 Alma Road: About $48 per lead at a 10% landing page conversion rate
~$48Cost per lead
~10%Landing page conversion
~37,000Clicks
DeveloperNeometro
LocationSt Kilda East
ProductApartments and townhouses
Price$649K to $1.79M
ChannelsGoogle + Meta
The challenge
41 apartments and 21 townhouses with the widest price range in the Neometro portfolio. Design-conscious owner-occupiers, downsizers and investors sit in very different intent and price brackets.
What we did
- Google on project, suburb, off-the-plan and comparison searches, with renters filtered out
- Meta audiences on income, location and lifestyle with full-funnel retargeting
- One registration page carrying every price point
The outcome
About $17,300 of spend drove 1.5M impressions and 37,000 clicks at about $48 per lead and a 10% conversion rate, the most efficient release of the three Neometro projects.
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