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Auyin Property Developments ยท Sandringham
Loam House: 2,398 sales qualified leads, 66% fully profiled before the first call
The challenge
Loam House is a release of house-sized apartments for bayside downsizers. The campaign had to do two jobs at once: generate enough enquiries for the sales team to work, and filter them down to the buyers with the budget and intent to buy. A sales team that spends three weeks calling unqualified leads misses launch momentum.
What we did
- Multi-step lead page profiling budget, bedrooms and timeframe, with headlines iterated against profile completion
- Google search segmented by intent layer and buyer cohort, plus full brand defence
- Meta broad, interest and lookalike audiences in separate ad sets so spend follows the highest profile rate
- A Calendly booking step built into the form for display suite consultations
- One dashboard combining Google, Meta, profile answers and bookings for the developer and agents
The outcome
Across 19 months: 2,398 sales qualified leads, 1,577 of them profiled (66%), and 54 display suite consultations booked straight from the funnel. Meta click-through rate held at 2.33% all time against a 0.8% to 1% category benchmark.
The lead page
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