How much should a developer spend on marketing?

It depends on stock, price point and timeline. Our published releases have run from about $7,800 of Meta spend (The Cullinan, 758 leads) to about $74,000 over 19 months (Loam House). We scope the media plan to the number of buyers the release needs.

Do you work alongside our project marketing agency?

Yes. Most of our releases hand profiled enquiries to the selling agency, such as Belle Property or Blair Property Group, inside the CRM they already use.

Home / Property development marketing

Property development marketing

Property development marketing that fills your sales team's calendar with real buyers

We run the whole buyer engine for a release: Meta and Google campaigns, a lead page built from your renders, buyer profiling, booking and CRM handover, and a live dashboard. Judged on buyers in the right price band, not form fills.

Garden path through a St Kilda East apartment and townhouse development

Why most property development marketing underdelivers

A buyer weighs the developer, the project and the address for months before enquiring. Then the sales team is handed a name with no context and asked to convert it.

When the only number anyone watches is cost per lead, the campaign drifts toward the cheapest enquiry rather than the one that settles. The release gets judged on volume that never reaches contract.

The system we run on every release

AttractMeta, Google and YouTube targeted by suburb, buyer type, income and price band.

CaptureA dedicated lead page on its own domain, built from your renders, with the brochure or floorplans as the first ask.

QualifyAn optional profile step: buyer type, timeframe, bedrooms, budget, broker readiness and display intent.

ConvertBookings straight into your agent's calendar, leads into your CRM, and confirmed sales fed back to the ad platforms.

What our releases have returned

$7.3M in attributed sales at a 240x return for Auyin's Penthouse Collection. 2,398 sales qualified leads for Loam House. 758 leads at $10.28 for The Cullinan in Adelaide. 498 qualified leads and 106 VIP inspections for Ralph Alexandria in Sydney. Every figure is from a published case study.

Proof

Penthouse Collection, Sandringham, completed penthouses

Auyin Property Developments · Sandringham Penthouse Collection $7.3MAttributed sales240xReturn on ad spend Read the case study →

Loam House, Sandringham, off-the-plan apartments

Auyin Property Developments · Sandringham Loam House 2,398Sales qualified leads66%Profile rate Read the case study →

The Cullinan, Adelaide CBD, apartment tower

Luks Investments · Adelaide CBD The Cullinan 758Buyer leads$10.28Cost per lead Read the case study →

Questions

How much should a developer spend on marketing?: It depends on stock, price point and timeline. Our published releases have run from about $7,800 of Meta spend (The Cullinan, 758 leads) to about $74,000 over 19 months (Loam House). We scope the media plan to the number of buyers the release needs.
Do you work alongside our project marketing agency?: Yes. Most of our releases hand profiled enquiries to the selling agency, such as Belle Property or Blair Property Group, inside the CRM they already use.

Related services

See what this would look like for your release

Tell us the stock, price points and timeline. We will show you the cost per lead our comparable releases achieved.

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