# Property Lead

> Lead generation and marketing for Australian property developers and off-the-plan projects. A division of Market Lead (ABN 52 653 325 387). Meta and Google campaigns, dedicated lead pages, buyer profiling, booking and CRM handover.

## Key facts
- $7.3M attributed sales at 240x ROAS for Auyin Penthouse Collection, Sandringham
- 2,398 sales qualified leads at a 66% profile rate for Auyin Loam House
- 758 leads at $10.28 CPL for The Cullinan, Adelaide
- 498 qualified leads and 106 VIP inspections for Lateral Estate Ralph Alexandria, Sydney
- 6,641 buyer leads across published case studies

## Services
- [Property development marketing](https://www.propertylead.com.au/property-development-marketing): Property development marketing for developers and off-the-plan projects. Profiled buyer enquiries from pre-launch to final release, with published results.
- [Off-the-plan marketing](https://www.propertylead.com.au/off-the-plan-marketing): Off-the-plan marketing for apartment and townhouse releases. Pre-launch audiences, brochure-first lead pages and buyer profiling, with real cost per lead results.
- [Property lead generation](https://www.propertylead.com.au/property-lead-generation): Property lead generation for developers: profiled buyer leads from Meta and Google, multi-step lead pages, and a live dashboard. Results from 13 published releases.
- [Facebook ads for developers](https://www.propertylead.com.au/facebook-ads-for-property-developers): Facebook and Instagram ads for property developers. Income and location audiences, creative testing, and profiled buyer enquiries. 411 enquiries for a $2.5M release.
- [Google Ads for developers](https://www.propertylead.com.au/google-ads-for-property-developers): Google Ads for property developers: brand defence, suburb and off-the-plan search, and price band bidding that captures buyers already looking.
- [Lead pages and profiling](https://www.propertylead.com.au/property-landing-pages): High-converting property landing pages with multi-step buyer profiling. 7% to 10% conversion rates on published releases.
- [Lead follow-up and CRM](https://www.propertylead.com.au/property-lead-follow-up): Stop losing paid-for property enquiries. Speed to lead, email and SMS nurture, booking automation and CRM handover for developers and selling agents.
- [Brochures and ad creative](https://www.propertylead.com.au/property-brochures-and-creative): Project brochures, launch creative and developer brand systems built from your renders, tested against each other and reused across every release.

## Case studies
- [Penthouse Collection, Sandringham](https://www.propertylead.com.au/case-studies/auyin-penthouse-collection): $7.3M in attributed sales at a 240x return on ad spend
- [Loam House, Sandringham](https://www.propertylead.com.au/case-studies/auyin-loam-house): 2,398 sales qualified leads, 66% fully profiled before the first call
- [Early 3191, Sandringham](https://www.propertylead.com.au/case-studies/dm-property-early-3191): 1,272 buyer leads at a $36 cost per lead over 14.5 months
- [Milli 3187, Brighton East](https://www.propertylead.com.au/case-studies/dm-property-milli-3187): $60 cost per lead found on a $1.7M plus townhome release
- [Port Lane, Port Melbourne](https://www.propertylead.com.au/case-studies/id-land-port-lane): 546 buyer leads in 5 months at about $35 each
- [ADA Toorak, Toorak](https://www.propertylead.com.au/case-studies/buxton-ada-toorak): 411 qualified buyer enquiries at about $80 each, Meta only
- [Sycamore Place, Malvern East](https://www.propertylead.com.au/case-studies/buxton-sycamore-place): 329 buyer enquiries at a blended $45, as low as $36 on core campaigns
- [49 Walsh Street, South Yarra](https://www.propertylead.com.au/case-studies/neometro-49-walsh-street): Ultra-luxury enquiries at about $63 each, from $4.2M to $19.9M
- [450 Gore Street, Fitzroy](https://www.propertylead.com.au/case-studies/neometro-450-gore-street): Qualified enquiries at about $55 for an 18-residence architectural release
- [97 Alma Road, St Kilda East](https://www.propertylead.com.au/case-studies/neometro-97-alma-road): About $48 per lead at a 10% landing page conversion rate
- [Ralph Alexandria, Alexandria](https://www.propertylead.com.au/case-studies/lateral-estate-ralph-alexandria): 498 qualified leads and 106 VIP inspections inside a 12-week completion window
- [The Cullinan, Adelaide CBD](https://www.propertylead.com.au/case-studies/the-cullinan): 758 buyer leads at a $10.28 cost per lead
- [Selene Residences, Wayville](https://www.propertylead.com.au/case-studies/selene-residences): 232 buyer leads at $38, with an 80% profile rate

## Guides
- [How to market a townhouse development before the display suite opens](https://www.propertylead.com.au/blog/how-to-market-a-townhouse-development-before-the-display-suite-opens)
- [Off-the-plan cost per lead benchmarks: real numbers from 13 releases](https://www.propertylead.com.au/blog/off-the-plan-cost-per-lead-benchmarks)
- [How to market off-the-plan apartments and townhouses: the playbook we run](https://www.propertylead.com.au/blog/how-to-market-off-the-plan-apartments)
- [Facebook ads for luxury property: how 411 enquiries came in for $2.5M residences](https://www.propertylead.com.au/blog/facebook-ads-for-luxury-property)
- [Lead profiling for property developers: why a 66% profile rate beats a cheap lead](https://www.propertylead.com.au/blog/lead-profiling-for-property-developers)

## Contact
- https://www.propertylead.com.au/contact