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Neometro ยท South Yarra
49 Walsh Street: Ultra-luxury enquiries at about $63 each, from $4.2M to $19.9M
~$63Cost per enquiry
7.5%Landing page conversion
~$19KTotal investment
DeveloperNeometro
LocationSouth Yarra
ProductUltra-luxury residences
Price$4.2M to $19.9M
ChannelsGoogle + Meta
The challenge
Ten residences from $4.2M to a $19.9M penthouse. The most exclusive product has the smallest buyer pool, local and offshore, and the main risk was burning budget on volume that would never transact.
What we did
- Google held to the highest-intent searches for the project
- Meta audiences on income, location and lifestyle signals, locally and internationally, including an offshore layer reaching Dubai
- Creative led with the MORQ architecture and was split-tested across formats
- Retargeting of everyone who engaged
The outcome
About $19,000 across Google and Meta delivered about 939,000 impressions and 16,000 clicks, enquiries at about $63 each and a 7.5% landing page conversion rate. Against a single multi-million dollar sale, that cost is a rounding error.
The lead page
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