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Ginos Group · Wayville

Selene Residences: 232 buyer leads at $38, with an 80% profile rate

The challenge

A 22-apartment boutique release launched cold. With so few residences there is no margin for unprofiled leads: the sales team needed buyers in the right budget band, not names.

What we did

• Brochure-first lead page, then a profile step: buyer type, timeframe, bedrooms, budget band, broker status, display intent
• Google brand defence on lean inner-Adelaide spend
• Three Meta campaigns and 27 creative variants
• Lead dashboard delivered into Belle Property's sales workflow

The outcome

232 leads at $38 each from $8,917 of Meta spend. Profile rate climbed to 80% and held, and the launch creative pack produced 9 of the top 10 ads across the whole 9 months.

The lead page

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