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Neometro ยท Fitzroy
450 Gore Street: Qualified enquiries at about $55 for an 18-residence architectural release
~$55Cost per enquiry
~9%Landing page conversion
18Residences
DeveloperNeometro
LocationFitzroy
ProductBoutique apartments
Price18 residences
ChannelsGoogle + Meta
The challenge
A boutique, design-led release with only 18 residences has no room for waste and cannot rely on mass-market reach. It needed design-conscious buyers who value architecture and the inner-north lifestyle.
What we did
- Google capturing searches for the project and comparable inner-north developments
- Meta audiences on location, lifestyle and design interest, then retargeting
- Creative that led with the Edition Office architecture, tested across static, video and carousel
The outcome
Qualified enquiries at about $55 each with about 9% of landing page visitors converting: an efficient result for a small, design-led inner-city project.
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