Privacy Policy

Last updated 27 October 2026

1. Introduction

Property Lead is a division of Market Lead Pty Ltd ABN 52 653 325 387. In this document, "we", "us" and "our" mean Market Lead Pty Ltd, including when trading as Property Lead.

Market Lead Pty Ltd ABN 52 653 325 387 provides digital advertising management services, including the management of advertising campaigns on platforms such as Meta (Facebook/Instagram) and Google. Through Property Lead we provide these services to Australian property developers and off-the-plan projects. This Privacy Policy explains how we collect, use, store, and protect personal information in connection with our services and this website (www.propertylead.com.au).

2. Information We Collect

We may collect the following information through our services, this website and advertising platforms:

Contact details (name, email, phone number, business address) provided by our clients
Information you submit through the enquiry form on this website: your full name, company, email address, phone number (optional), project stage, number of residences to sell, and your project and location
How you arrived at this website, submitted with your enquiry: the first page you landed on, the referring website, campaign tags (UTM parameters) and advertising click identifiers (such as gclid, gbraid, wbraid, fbclid, msclkid, ttclid and li_fat_id)
Advertising performance data (impressions, clicks, conversions, ad spend)
Lead information submitted through landing pages we manage (e.g. name, email, phone number, enquiry details)
Data received through platform APIs, including Meta (Facebook) APIs, such as ad account data, audience insights, and campaign performance metrics
Website analytics data (page views, user behaviour, device and browser information), described in more detail in section 9

3. How We Use Information

We use the information we collect to:

Respond to enquiries made through this website and contact you about our services
Understand which advertising, websites and pages lead to enquiries
Set up, manage, and optimise advertising campaigns on behalf of our clients
Track and report on campaign performance
Forward lead enquiries to our clients
Provide consultation and recommendations to our clients
Improve our services

We do not sell personal information to third parties.

4. Meta (Facebook) Platform Data

Where we access data through Meta APIs, we comply with Meta's Platform Terms and Data Use Restrictions. Specifically:

We only use Meta platform data to provide and improve advertising services for our clients
We do not use Meta platform data for purposes unrelated to our clients' advertising campaigns
We do not sell, licence, or otherwise transfer Meta platform data to third parties (including data brokers, ad networks, or other advertising services)
We do not use Meta platform data to build or augment user profiles for third parties
We do not use Meta platform data for surveillance or to discriminate against individuals

5. Data Sharing

We may share information with:

Our clients, to the extent required to deliver our services (e.g. forwarding lead data)
Platform operators (Meta, Google) as necessary to run advertising campaigns
Third-party software providers we use to deliver our services (e.g. landing page hosting, analytics tools), who are required to protect data in accordance with applicable laws

For this website, those providers are: Web3Forms (delivers enquiry form submissions to us by email); GoHighLevel (our customer relationship management system, where enquiries are stored as contacts); Cloudflare (website hosting, Cloudflare Web Analytics, and the database for our own visitor analytics); Google (Google Tag Manager, Google Analytics, Google Fonts, and Google Sheets, where our visitor analytics reports are kept); Meta (Meta Pixel); and Microsoft (Microsoft Clarity).

We do not share personal information with any party for purposes unrelated to the delivery of our services.

6. Data Retention

We retain personal information only for as long as necessary to provide our services or as required by law. When our engagement with a client ends, we retain data in accordance with our contractual obligations and applicable legal requirements, after which it is securely deleted or de-identified.

7. Data Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, and disclosure. These measures include access controls, secure storage, and encryption where appropriate.

8. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal information, including the right to access, correct, or request deletion of your data. To make a request, contact us using the details below.

If you are located in the European Economic Area, you may also have rights under the General Data Protection Regulation (GDPR). If you are located in Australia, your rights are governed by the Australian Privacy Act 1988 (Cth).

9. Cookies and Tracking

Our landing pages and related services, including this website, may use cookies, pixels, and similar tracking technologies to measure advertising performance and improve user experience. On this website these are:

Google Analytics (loaded through Google Tag Manager): page views and how the site is used. Cookies: _ga and _ga_*.
Meta Pixel: measures visits and enquiries that come from Meta (Facebook/Instagram) advertising. Cookie: _fbp.
Microsoft Clarity: records how visitors move through pages (clicks, scrolling and mouse movement) so we can improve the site. Cookies: _clck and Microsoft cookies on clarity.ms and bing.com.
Market Lead visitor analytics (our own tool): gives each browser a random visitor ID and records the pages you view, time on page, how far you scroll, clicks on phone, email and outbound links, when you start a form, your screen size, language and time zone, your IP address, and the approximate location (country, region, city, postcode, coordinates) and network provider that our hosting provider derives from your IP address. If you submit a form on this website, the email address and name you enter are linked to that visitor ID, including your earlier visits. Cookies and browser storage: _mlvid, _mlvn, _mlft and _mlsid.
Cloudflare Web Analytics: aggregate page performance and visit counts.
Campaign attribution: on your first page view, this website stores your landing page, referring website, campaign tags and click identifiers in your browser's session storage (pl_attribution, cleared when you close the tab) so they can be sent with an enquiry.

Users may manage cookie preferences through their browser settings.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page.

11. Contact Us

Property Lead (Market Lead Pty Ltd)
12 Clive Road, Hawthorn East, Victoria, Australia 3123
Email: michael@marketlead.com.au
Phone: 0478 936 393